ROCKWOOL launches on-demand virtual product experience

ROCKWOOL 360 allows customers to see, hear, listen, test and learn about its products whenever and wherever. 

ROCKWOOL has launched the next generation in virtual product experiences, allowing customers to explore its non-combustible insulation solutions on their terms. Available 24/7 on its website, ROCKWOOL 360 allows users to learn more about the benefits of stone wool, watch immersive product demonstrations and access an on-demand CPD library whether it is three o’clock in the afternoon or three o’clock in the morning.

In ROCKWOOL 360, users can watch products get put through their paces in tests not possible in real life. Experiments include its non-combustible insulation being used to protect a classic car from a 1000ºC degree flame thrower and what happens when an ice cream is put in the oven when encased in its materials.

Users can also explore a sound pod testing acoustic performance across a range of decibels and a 3D demo room enables visitors to discover solutions in-situ and access product information without leaving the space.

In a significant development for construction professionals, ROCKWOOL 360 features an on-demand CPD library, allowing visitors to learn about topics including fire performance in tall buildings,  compartmentation and the building envelope at a time to suit. On completion, users will be issued with a certificate to add to their CPD portfolio.

“Over the past 12 months, we’ve all realised the value of digital tools that allow us to experience products when it’s not possible to be hands-on or face-to-face,” said Paul Barrett, Head of Product Management at ROCKWOOL. “While we’re hopefully on the road out of restrictions, there’s immense time saving and flexibility in being able to learn and explore products when and where you want.

“ROCKWOOL 360 takes the virtual product experience to the next level making specification and product selection much easier and providing a great way for customers to top up their knowledge on key issues surrounding specification whenever they wish.”

A further feature of ROCKWOOL 360 is a virtual Knowledge Hub packed with case study videos and informative films of products in action.

Users can explore ROCKWOOL 360 at